Post by arfantseo501 on Jan 8, 2024 20:58:43 GMT -8
In that case your ad might read something like Looking for a fresh website design for a great price Try ABC Design Studio For a limited time only get off all design work. OK you could probably come up with better ad copy but you get the idea. Traditional marketing is about getting in front of your potential customers and trying to convince them to choose you. It’s very direct and if you’re persuasive enough it can lead to immediate sales but if you don’t grab people’s attention they’ll just tune you out.
Content Marketing The content marketing approach is very different. . In this case you might start posting articles on your website or blog giving small business owners useful information on things like the elements of good website design mistakes to avoid when setting up a website and more. Then you promote those articles to draw readers to your blog and at Country Email List the end of each article you try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once they’ve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free information and or self promotion.
This is just an example of course—there are lots of different content marketing strategies out there using a variety of different media and we’ll examine some strategies for successful content marketing later on in this tutorial. The point for now is to show you that content marketing is much less direct than traditional marketing. Instead of asking strangers to part with their money immediately you’re trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective as we’ll discover shortly.
Content Marketing The content marketing approach is very different. . In this case you might start posting articles on your website or blog giving small business owners useful information on things like the elements of good website design mistakes to avoid when setting up a website and more. Then you promote those articles to draw readers to your blog and at Country Email List the end of each article you try to entice them to stay in contact perhaps by offering more great information in exchange for their email address. Once they’ve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free information and or self promotion.
This is just an example of course—there are lots of different content marketing strategies out there using a variety of different media and we’ll examine some strategies for successful content marketing later on in this tutorial. The point for now is to show you that content marketing is much less direct than traditional marketing. Instead of asking strangers to part with their money immediately you’re trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective as we’ll discover shortly.