Post by account_disabled on Mar 13, 2024 0:15:33 GMT -8
Investing in an e-commerce platform is a great way to showcase your brand in a unique way, creating your own identity. On the other hand, marketplace tools offer greater visibility to your company. Find out which internet sales model is most effective! Selling online is no longer just an option, but the main source of income for many companies around the world. However, when deciding to invest in virtual sales, a big question arises: e-commerce platform or marketplace platform? Both alternatives can be quite useful, as long as they are used correctly. Furthermore, your online sales methods? Then check out the topics that will be covered: Features of the e-commerce platform Features of the marketplace platform How to choose the most suitable one for your company Features of the e-commerce platform E-commerce is basically an internet sales model in which it is necessary to invest in your own virtual platform.
In other words, the interested company must create its own e-commerce website, taking responsibility for important issues such as payments, marketing and security. In a simple example, it's as if you set up a store from scratch and needed to gradually gain an effective consumer audience. Discover the main characteristics of e-commerce now: Costs The investment in an e-commerce can be Crypto Database higher than in a marketplace platform, after all, all the costs of creating the virtual store are borne by the company itself. In addition to website maintenance, it is also necessary to invest heavily in advertising and hire companies specialized in receiving online payments. As a result, the investment risk is greater, because if the company does not generate a profit, it will have lost the entire amount invested in the e-commerce platform. Visibility As it is a store created from scratch, an e-commerce can take time to achieve visibility in the market.
After all, it is necessary to make the public aware of your brand by investing in effective marketing actions. On the other hand, you have more freedom to promote your company, being able to work on your brand image in the way you prefer. Furthermore, when a customer buys a product on your page, they will know that they have negotiated with you, and not with a platform that only hosts virtual retailers. Practicality As we have already said, when creating an e-commerce platform your company will need to bear several responsibilities, maintaining the website and dealing with any type of problem. In other words, you will most likely need a specialized team to deal with the tool. In return, you can have more freedom to shape your shopping portal according to your preferences. This can make your online store have your company’s identity! Features of the marketplace platform Marketplaces are the biggest trend in the internet sales market.
In other words, the interested company must create its own e-commerce website, taking responsibility for important issues such as payments, marketing and security. In a simple example, it's as if you set up a store from scratch and needed to gradually gain an effective consumer audience. Discover the main characteristics of e-commerce now: Costs The investment in an e-commerce can be Crypto Database higher than in a marketplace platform, after all, all the costs of creating the virtual store are borne by the company itself. In addition to website maintenance, it is also necessary to invest heavily in advertising and hire companies specialized in receiving online payments. As a result, the investment risk is greater, because if the company does not generate a profit, it will have lost the entire amount invested in the e-commerce platform. Visibility As it is a store created from scratch, an e-commerce can take time to achieve visibility in the market.
After all, it is necessary to make the public aware of your brand by investing in effective marketing actions. On the other hand, you have more freedom to promote your company, being able to work on your brand image in the way you prefer. Furthermore, when a customer buys a product on your page, they will know that they have negotiated with you, and not with a platform that only hosts virtual retailers. Practicality As we have already said, when creating an e-commerce platform your company will need to bear several responsibilities, maintaining the website and dealing with any type of problem. In other words, you will most likely need a specialized team to deal with the tool. In return, you can have more freedom to shape your shopping portal according to your preferences. This can make your online store have your company’s identity! Features of the marketplace platform Marketplaces are the biggest trend in the internet sales market.