Post by mdshamiul222586 on Oct 22, 2023 20:59:16 GMT -8
Who are you in the animal game? If you know this phrase, you are probably my contemporary or came before me. If you don't know exactly what it means, this text has some content especially written for you who are young and just entering the world of political marketing for the role of political social media.
Back in 2011, I got it into my head that I wanted to work in political marketing and, since then, I've been searching for that answer. Who am I in the animal game?
I started working in the area as social media and, right from that beginning, I understood that the rules of the game were different , but the field was the same as always. I explain.
I already had the experience of being a social media person in phone list a traditional agency, producing content for various clients in the corporate world. I knew the algorithm logic, creative format, strategies and best practices of the main social networks. All of this remains the same, whether for companies, politicians or mandates.
And what changes in the life of a social media politician?
A lot of things!
I know this answer is not encouraging, but it is the most realistic one I could give you. Even though we use traditional tools, the challenge is greater because of the “product we need to sell”.
Unlike a fashionable sneaker or the launch of a game, political content almost never has expectations on the part of the user. Almost no one wakes up thinking about how the politician will position themselves on the internet that day, or what the birthday post of a particular deputy's city will be like.
Taking this into consideration, it is necessary to consider the voter's moment when developing communication strategies for political clients and, above all, working on the best narrative for delivering this content.
In other words, the head of social media, who is generally focused on exploring the benefits of products and services, needs to turn the key and start considering what the voter wants and how it is possible to package the necessary content.
And, based on my experience, I can say that this is not simple.
How to be a real political social media?
Yes, I think it is important to paraphrase the poet and say that “who is real knows who is a lie” .
There are a lot of people in the market without knowing the slightest about politics and narrative and, if you are part of that group, I'm happy to be reading this article.
To be able to meet a political account with the necessary efficiency, it is necessary to study. There is no other way .
According to Political Marketing professor and consultant , Marcelo Vitorino, three basic spheres of knowledge are necessary: politics, communication and technology .
I believe that, based on this tripod, political social media needs to know the minimum about each topic.
It is not possible to be completely unaware of the political scenario, at the risk of creating incoherent content or content with controversial and controversial themes.
In turn, it is not possible to work in social media without having a good understanding of technology, which includes knowledge about how social networks work, publishing on websites on different platforms, tools for scheduling posts and generating reports, among others.
And of course, social media needs to know everything about communication.
If you have read this article so far, I recommend that you carry out an assessment of how your communication tripod is doing and which points can be improved.
How to prepare myself to work as Social Media in electoral campaigns and mandates
Some actions you can start taking right now, such as subscribing to newsletters on the topic, consuming political content regularly, watching series and films that address the subject and so on. After all, only what you feed grows, so you need to start thinking a lot about politics so that it becomes part of your daily life.
Now, if you want to dive head first into this market which, in addition to being huge, also offers good salaries, you need to go further and invest in knowledge.
Back in 2011, I got it into my head that I wanted to work in political marketing and, since then, I've been searching for that answer. Who am I in the animal game?
I started working in the area as social media and, right from that beginning, I understood that the rules of the game were different , but the field was the same as always. I explain.
I already had the experience of being a social media person in phone list a traditional agency, producing content for various clients in the corporate world. I knew the algorithm logic, creative format, strategies and best practices of the main social networks. All of this remains the same, whether for companies, politicians or mandates.
And what changes in the life of a social media politician?
A lot of things!
I know this answer is not encouraging, but it is the most realistic one I could give you. Even though we use traditional tools, the challenge is greater because of the “product we need to sell”.
Unlike a fashionable sneaker or the launch of a game, political content almost never has expectations on the part of the user. Almost no one wakes up thinking about how the politician will position themselves on the internet that day, or what the birthday post of a particular deputy's city will be like.
Taking this into consideration, it is necessary to consider the voter's moment when developing communication strategies for political clients and, above all, working on the best narrative for delivering this content.
In other words, the head of social media, who is generally focused on exploring the benefits of products and services, needs to turn the key and start considering what the voter wants and how it is possible to package the necessary content.
And, based on my experience, I can say that this is not simple.
How to be a real political social media?
Yes, I think it is important to paraphrase the poet and say that “who is real knows who is a lie” .
There are a lot of people in the market without knowing the slightest about politics and narrative and, if you are part of that group, I'm happy to be reading this article.
To be able to meet a political account with the necessary efficiency, it is necessary to study. There is no other way .
According to Political Marketing professor and consultant , Marcelo Vitorino, three basic spheres of knowledge are necessary: politics, communication and technology .
I believe that, based on this tripod, political social media needs to know the minimum about each topic.
It is not possible to be completely unaware of the political scenario, at the risk of creating incoherent content or content with controversial and controversial themes.
In turn, it is not possible to work in social media without having a good understanding of technology, which includes knowledge about how social networks work, publishing on websites on different platforms, tools for scheduling posts and generating reports, among others.
And of course, social media needs to know everything about communication.
If you have read this article so far, I recommend that you carry out an assessment of how your communication tripod is doing and which points can be improved.
How to prepare myself to work as Social Media in electoral campaigns and mandates
Some actions you can start taking right now, such as subscribing to newsletters on the topic, consuming political content regularly, watching series and films that address the subject and so on. After all, only what you feed grows, so you need to start thinking a lot about politics so that it becomes part of your daily life.
Now, if you want to dive head first into this market which, in addition to being huge, also offers good salaries, you need to go further and invest in knowledge.