Post by mdshamiul222586 on Oct 22, 2023 21:02:34 GMT -8
The pre-campaign period is the ideal time to invest in learning to arrive prepared for the election period. Knowing this, the Political Marketing Guide, the largest subscription club for marketing and political communication content, will have an entire month of exclusive lives with the greatest experts in Brazil to discuss topics and strategies for the 2022 electoral campaign.
The planning of the lives was designed by professors Marcelo Vitorino and Natália Mendonça, experts in electoral campaigns and political mandates and creators of the Political Marketing Guide.
How the Political Marketing Guide works
The Guide is the largest subscription club for professionals who want to learn political marketing. There are more than 40 courses, exclusive and original content, included in your library. Courses created by teachers, Marcelo asia phone number list Vitorino and Natália Mendonça, to prepare and train students to work with political communication. The course has a group to answer questions for students, periodic launches of new training courses and much more. The Guide subscription works like Netflix, where you only pay during the month you want to use it, with no fees and no loyalty.
Schedule of exclusive lives for the 2022 electoral campaign
In this month's schedule of exclusive classes, live sessions will be held with professionals who deal with various content that can help you prepare your campaign. Among them, on July 14th, at 8pm (Brasília time), the professor and consultant, Dr. Gustavo Kanffer, who will talk about how not to ruin a winning campaign and will answer questions about electoral legislation from students live.
POLITICAL MARKETING GUIDE LIVE SCHEDULE
07/14 – How not to ruin a winning campaign
Professor and electoral lawyer, Dr. Gustavo Kanffer, will share his legal teachings so that you don't have problems with electoral legislation.
07/18 – Challenges, risks and opportunities: how to deal with digital influencers?
The journalist, Alexandre Inagaki, a specialist in crisis management in digital media, will talk about the risks and opportunities of digital influencers for the electoral period.
19/07- LGPD and Elections: obligations and opportunities
The professor and lawyer working in the areas of electoral and party law, digital law and data protection , Samara Castro, will address the application of the General Data Protection Law in the 2022 Elections. What are the obligations and what opportunities can we have in the application of the LGPD. This is a very important issue that will form the basis of many actions during the electoral period.
07/20- Where I came from to where I’m going in the voter’s mind: the political narrative as a journey.
Communication and marketing professor and consultant, Josmar Andrade, will address the importance of positioning and narrative in political marketing.
07/22 – Electoral reputation survey: for candidates seeking competitive advantage
The sociologist, master in Management, with a PhD in Communication and Semiotics, Fabio Gomes, will talk about the approach to measuring electoral reputation. How to use research to have a competitive advantage during the election period.
07/25 – Strategic response management for political communication
The publicist specializing in Marketing, Fernanda Camargo, will talk to students about the importance of managing responses with a strategy for political communication and how this directly influences the relationship with voters.
07/26 – Strategic use of WhatsApp in political communication
The professor, journalist and specialist in Political Science, João Paulo Borges, is a reference in the use of the WhatsApp tool for electoral campaigns and will talk about the importance of correct and strategic use of this tool for the electoral campaign.
07/27 – Content for electoral campaigns
The professor, consultant and specialist in political communication, Fabiana Vitorino, will talk about content that can be adapted for political communication and how to make it more attractive to voters and how to better work on candidates' agendas in communication channels.
07/28 – Discover the power of archetypes in political communication
The specialist and PhD in building digital presence and reputation, Fernanda Cornils, talks about the power of archetypes in political communication. In these times of algorithms, digital media and excess information, using archetypes in your communication can make the difference between successful or unsuccessful communication with voters.
07/29 – Electoral accountability
The journalist specializing in political communication, Noeli Becker, will show the ways to carry out an electoral campaign report. What is the best way to prepare and not have problems with campaign finances?
07/30 – Graphic materials for electoral campaign
Political communication consultant, Artur Cardoso, will present which graphic materials cannot be missing in an electoral campaign and how they can help complement electoral campaign communication.
01/08 – Campaign aesthetics – Can small campaigns win?
Radio presenter and political marketing consultant, Marcio Motta, will talk about what you need to do to have good videos of your electoral campaign without having to spend a lot and getting good results.
04/08 – Content planning for electoral campaigns
The journalist, specialized in political and electoral marketing, Cláudia Guimarães, will answer any questions about content planning for campaigns. How to build a good diamond, how to have attractive content and other questions will be answered during the class with the specialist.
08/08 – How to strengthen your candidacy through the press?
The specialist in political communication, Felipe Cabral, will explain the importance of political communication consultancy during the electoral period and how the press can help strengthen your candidacy.
10/08 – Political photography: Building history
The photographer, Bruno Zotto, will explain the importance of photography in politics and the best way to build a story to raise awareness among voters through an image.
The planning of the lives was designed by professors Marcelo Vitorino and Natália Mendonça, experts in electoral campaigns and political mandates and creators of the Political Marketing Guide.
How the Political Marketing Guide works
The Guide is the largest subscription club for professionals who want to learn political marketing. There are more than 40 courses, exclusive and original content, included in your library. Courses created by teachers, Marcelo asia phone number list Vitorino and Natália Mendonça, to prepare and train students to work with political communication. The course has a group to answer questions for students, periodic launches of new training courses and much more. The Guide subscription works like Netflix, where you only pay during the month you want to use it, with no fees and no loyalty.
Schedule of exclusive lives for the 2022 electoral campaign
In this month's schedule of exclusive classes, live sessions will be held with professionals who deal with various content that can help you prepare your campaign. Among them, on July 14th, at 8pm (Brasília time), the professor and consultant, Dr. Gustavo Kanffer, who will talk about how not to ruin a winning campaign and will answer questions about electoral legislation from students live.
POLITICAL MARKETING GUIDE LIVE SCHEDULE
07/14 – How not to ruin a winning campaign
Professor and electoral lawyer, Dr. Gustavo Kanffer, will share his legal teachings so that you don't have problems with electoral legislation.
07/18 – Challenges, risks and opportunities: how to deal with digital influencers?
The journalist, Alexandre Inagaki, a specialist in crisis management in digital media, will talk about the risks and opportunities of digital influencers for the electoral period.
19/07- LGPD and Elections: obligations and opportunities
The professor and lawyer working in the areas of electoral and party law, digital law and data protection , Samara Castro, will address the application of the General Data Protection Law in the 2022 Elections. What are the obligations and what opportunities can we have in the application of the LGPD. This is a very important issue that will form the basis of many actions during the electoral period.
07/20- Where I came from to where I’m going in the voter’s mind: the political narrative as a journey.
Communication and marketing professor and consultant, Josmar Andrade, will address the importance of positioning and narrative in political marketing.
07/22 – Electoral reputation survey: for candidates seeking competitive advantage
The sociologist, master in Management, with a PhD in Communication and Semiotics, Fabio Gomes, will talk about the approach to measuring electoral reputation. How to use research to have a competitive advantage during the election period.
07/25 – Strategic response management for political communication
The publicist specializing in Marketing, Fernanda Camargo, will talk to students about the importance of managing responses with a strategy for political communication and how this directly influences the relationship with voters.
07/26 – Strategic use of WhatsApp in political communication
The professor, journalist and specialist in Political Science, João Paulo Borges, is a reference in the use of the WhatsApp tool for electoral campaigns and will talk about the importance of correct and strategic use of this tool for the electoral campaign.
07/27 – Content for electoral campaigns
The professor, consultant and specialist in political communication, Fabiana Vitorino, will talk about content that can be adapted for political communication and how to make it more attractive to voters and how to better work on candidates' agendas in communication channels.
07/28 – Discover the power of archetypes in political communication
The specialist and PhD in building digital presence and reputation, Fernanda Cornils, talks about the power of archetypes in political communication. In these times of algorithms, digital media and excess information, using archetypes in your communication can make the difference between successful or unsuccessful communication with voters.
07/29 – Electoral accountability
The journalist specializing in political communication, Noeli Becker, will show the ways to carry out an electoral campaign report. What is the best way to prepare and not have problems with campaign finances?
07/30 – Graphic materials for electoral campaign
Political communication consultant, Artur Cardoso, will present which graphic materials cannot be missing in an electoral campaign and how they can help complement electoral campaign communication.
01/08 – Campaign aesthetics – Can small campaigns win?
Radio presenter and political marketing consultant, Marcio Motta, will talk about what you need to do to have good videos of your electoral campaign without having to spend a lot and getting good results.
04/08 – Content planning for electoral campaigns
The journalist, specialized in political and electoral marketing, Cláudia Guimarães, will answer any questions about content planning for campaigns. How to build a good diamond, how to have attractive content and other questions will be answered during the class with the specialist.
08/08 – How to strengthen your candidacy through the press?
The specialist in political communication, Felipe Cabral, will explain the importance of political communication consultancy during the electoral period and how the press can help strengthen your candidacy.
10/08 – Political photography: Building history
The photographer, Bruno Zotto, will explain the importance of photography in politics and the best way to build a story to raise awareness among voters through an image.